Rants & rAVes — Episode 1288: If You Are in AV Sales and Selling, You Might Be Doing It Wrong. Here’s Why.
Brawn Consulting founder Alan Brawn joined me on for his the latest episode of Rants & rAVes to talk about an article he recently wrote in which he cited some interesting customer buying shifts that have been documented by research firms like Gartner, McKinsey and Harvard Business Review. Data shows that somewhere between 70%-80% of […]
Brawn Consulting Launches New Virtual Course on Sales in AV, IT and Digital Signage
Brawn Consulting is launching a three-day virtual class on what they’re calling “the new role of sales” and the importance of the salesperson on March 29-31st. Alan Brawn notes that “Every year we celebrate new AV, IT and digital signage technologies. Today the technologies are different but so are the relationships with our customers. The […]
